The primary goal was to develop a versatile visual identity that could be seamlessly applied across various media channels, including print materials, business cards, and promotional posters. The resulting corporate design draws inspiration from the agency’s values and core mission. It incorporates vibrant colors that evoke a sense of excitement and adventure, aligning with the idea of fun and international exploration. To further reinforce the travel theme, a variety of travel icons, such as airplanes and landmarks, were integrated into the design. This new brand design serves as the foundation for all University Travel Club’s marketing materials, ensuring a consistent and recognizable image across all touchpoints.